We at VJS feel this is an important and worth-while article to read for all our jewelry designers.
The months of lockdown and furlough during the coronavirus pandemic have changed lives. For small and independent jewelry designers, things are shifting too; business has been pushed online, accelerating the shift towards direct-to-consumer selling and the industry has come together to show solidarity in a time of crisis. While the future may be uncertain, clients are still looking for meaningful jewelry purchases, as independent jewelry designers adapt to the new normal in five key ways.
(Original Source: – link will open to Forbes.com)
